Discover the nocturnal open world of urban car culture, driven by 5 unique ways to play and win, in this thrilling reboot of Need for Speed™. Carve your own unique path, via multiple overlapping stories, gaining reputation on your journey to become the ultimate icon. Ventura Bay is your urban playground; from downtown, the harbour and the canyons, the city comes alive while you sleep. Features Rich Authentic Customization: Build a car that reflects your character through extensive visual and performance customization. Five Ways to Play: Need for Speed returns with 5 unique ways to play, Speed, Style, Build, Crew and Outlaw, enabling you to earn reputation and ultimately win your way. West Coast Urban Setting: Discover a nocturnal open world of urban car culture you never knew existed.

— Activation Details —

Go to: http://www.origin.com/us/about Click “Download Origin” (from the upper left corner) Login into downloaded application Install and start application, login with your Account name and Password (create one here: http://store.origin.com/ if you don’t have). Redeem Product Code From the “Origin” drop-down menu (upper right corner) choose “Redeem Product Code…”, enter your code and click “Next”. Download your Game After successful code verification go to the “MY GAMES” tab and start downloading.