It’s called The Run. An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world’s most notorious drivers on the country’s most dangerous roads. In Need for Speed The Run, you’ll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared – and willing – to use lethal force to take you down.

— Activation Details —

Go to: http://www.origin.com/us/about Click “Download Origin” (from the upper left corner) Login into downloaded application Install and start application, login with your Account name and Password (create one here: http://store.origin.com/ if you don’t have). Redeem Product Code From the “Origin” drop-down menu (upper right corner) choose “Redeem Product Code…”, enter your code and click “Next”. Download your Game After successful code verification go to the “MY GAMES” tab and start downloading.